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SUNY GCC - Genesee Community College

Majoring in Sport Management gives you the opportunity to apply business principles to the sport industry. Our program offers foundations of accounting, marketing, and management principles with a focus on sports information, sports facility management, and sport organization.

Why GCC?

  • Experiential learning! Work with athletes, administration, coaches and marketing professionals.
  • State of the art facilities and technology for learning.
  • Experience a high-quality program with the benefit of seamless transfer to any SUNY college at a fraction of the cost!
  • Flexible curriculum to help your meet your career goals.
  • Caring and engaging faculty.
  • Internship opportunities at a business of your choice. Past students have interned for:
    • Batavia Muckdogs
    • Rochester Knighthawks
    • YMCAs
    • GCC Athletic Department
    • Local Ice Arena
    • Buffalo Bisons
    • Leroy Village Fitness
    • Olympia Sports
    • Rochester Amerks
    • Beaver Hollow Biggest Loser Resort
    • NYC Sports Attorney/Agent

Degree Types

Associate In Science (AS)

AS Program Learning Outcomes (PLO)

Upon successful completion of the A.S. Liberal Arts and Science: Sport Management Studies Program the graduate will be able to:

  1. Identify strategies for effective personal professional development.
  2. Apply a variety of management skills (decision-making, change management, conflict management, etc.) to various situations in sport management.
  3. Follow prescribed legal guidelines of the profession.
  4. Apply ethical standards of the profession.
  5. Communicate effectively in a professional environment.
  6. Analyze the elements of the marketing mix in sport management.
  7. Interpret consumer behavior data in sport management

Download the 2024-2025 Curriculum Worksheet for AS [PDF]

College Students walking on outside on campus

Careers in Sport Management (avg starting salary $50,000-$120,000)*

  • Sport Marketing Manager
  • General Manager
  • Facilities Manager
  • Athletic Director
  • Sports Agent
  • Sports Event Planner
  • Sport Sales Representative

*According to the Bureau of Labor Statistics, the average salary of a graduate with a Bachelor’s Degree is $55,000.  Predictions indicate a faster than average employment growth at 13% through 2031.

Transfer Opportunities

Transfer Opportunities

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Starting at GCC saves many students and their families thousands of dollars in tuition. With an A.S. or A.A. degree you will be able to seamlessly transfer within the SUNY network of 64 college and universities as well as to many 4-year private institutions. GCC’s A.S. and A.A. programs were developed as part of the SUNY seamless transfer initiative allowing students to complete the first two years of a bachelor’s degree as a freshman and a sophomore at a community college, then seamlessly transfer to a SUNY four-year institution to earn a bachelor’s degree. Please reference the SUNY Transfer Pathways for degree programs to learn about any campus specific requirements. Visit the SUNY Core Course Finder to plan out the courses you should complete to transfer to a 4-year SUNY School.

If you are planning to transfer to a 4-year private institution you should work with our Transfer Services office to learn about possible articulation agreements and pathways that exist for many or our degree programs. Some GCC A.A.S. programs also have transfer opportunities.

Transfer opportunities can include, but are not limited to:

  • Canisius College**
  • Niagara University
  • SUNY Alfred State College
  • SUNY College at Brockport
  • SUNY College at Canton
  • SUNY College at Cortland
  • SUNY College at Fredonia

To learn more about these opportunities and agreements contact the Transfer Services Office, we are more than happy to work with you and answer any questions you may have on building your own personalized transfer plan.
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**GCC has current transfer agreements with the above noted institutions.